• Karolina Konieczna

VR—Finnish National Railways, has been changing the landscape of the country for over 150 years. This branding project is one milestone in VR’s transformation to the new era. As a brand, VR deals with dualities. The industrial heritage finds expression in VR’s design system, communicated through distinctive shapes, systemic palette and typography. Paired with the human aspect—evoking emotions, moments of love and connection.