I am a brand & product designer based in Sydney, Australia. I work on multi-disciplinary projects across industries including automotive, fin-tech, e-commerce, as well as the public sector. I care about creating ambitious designs that make a difference. I advocate for bridging the gap between brand and its touch-points, building meaningful solutions with the end-user in mind.
• Working with clients across industries, producing designs that drive customers’ engagement • Working together with NPOs and cultural organisations on projects with social and environmental impact
During my 4 years at Fjord, I worked on international projects based in Abu Dhabi, Copenhagen and Prague. My role would mainly involve: • Working on digital products, from discovery phase to built, in an agile development process • Building a coherent brand experience across touch-points • Conducting and facilitating workshops • Providing comprehensive brand & product design guidelines for designers and developers
Taea is a young NPO focused on creating positive change by developing digital products for communities in need. I worked with the organisation as a part of my master thesis at Aalto University. The main ask was to develop Taea's brand. Additionally, I designed a participatory service that empowers the users and allow them to take action — a brand that flexes around its community.
Pixelache is a Helsinki-based NPO focused on emerging art, design, research and activism. I was responsible for the visual communication of Pixelache events — mainly the visual identity of 2014 Camp Pixelache Festival. I also designed the way-finding system for the festival.
2.Elämä is a sustainable jewellery brand based in Finland. I worked with the company on the new brand identity, art directed and photographed the campaign and product photoshoots.
Torso is a magazine of Aalto University Art & Design Department. As a member of the editorial team, my responsibilities included art direction and magazine design.