Karolina Konieczna

Karolina Konieczna

Brand & Product DesignerSydney, Australia
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Karolina Konieczna

Karolina Konieczna

Brand & Product DesignerSydney, Australia
About me
I am a brand & product designer based in Sydney, Australia. I work on multi-disciplinary projects across industries including automotive, fin-tech, e-commerce, as well as the public sector. I care about creating ambitious designs that make a difference. I advocate for bridging the gap between brand and its touch-points, building meaningful solutions with the end-user in mind.
Projects
  • Škoda Design System
    Škoda Design SystemDesigning and documenting a design system for ŠKODA—a one source of truth that embodies the brand digital experience. The platform aims to help the organisation increase efficiency, design consistently, create scalable processes and allow teams to have a better customer focus.
  • VR
    VRVR—Finnish National Railways, has been changing the landscape of the country for over 150 years. This branding project is one milestone in VR’s transformation to the new era. As a brand, VR deals with dualities. The industrial heritage finds expression in VR’s design system, communicated through distinctive shapes, systemic palette and typography. Paired with the human aspect—evoking emotions, moments of love and connection.
  • Fromtu
    FromtuFromtu is a startup with a mission to connect African small and medium sized businesses with customers in the region and overseas. The essence of the service is to empower people behind the business – give them tools to grow their network, business and knowledge. A one-stop shop b2b platform that makes trading simple. Brand vision and digital service design.
  • Mobile Banking
    Mobile BankingFuture vision for the mobile banking app in Middle East.
  • Pixelache Festival
    Pixelache FestivalPixelache Festival is an annual interdisciplinary festival which takes place in Helsinki. The 2016 ‘Interfaces for Empathy’ edition explored the role of empathy in modern society.
  • Telco Rebrand Pitch
    Telco Rebrand PitchRebrand proposal for Nordic telecommunications company. The main ask was to redefine brand’s visual identity and its translation into multiple touch-points including marketing and digital services.
Work history
    Canva logo
    Canva logo
    Product DesignerCanva
    Sydney, AustraliaFull Time
    I
    I
    Senior Product DesignerInsight Timer
     - Sydney, AustraliaFull Time
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Skills
  • User-centered Design
  • Visual Communication
  • Branding
  • Product Design
Education
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    A
    Master’s Degree in Visual CommunicationAalto University Department of Design
     - Helsinki, Finland
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    A
    Bachelor’s Degree in Graphic DesignAcademy of Fine Arts in Katowice
     - Katowice, Poland