VR: The New Magic
A project with Fast Co. and Mini ("Visions of an Immersive World") profiling six insiders who are applying mind-blowing technology to upend their respective industries.
On this project, JC Oliver -- Microsoft's Global Head of Innovation -- told me something that really stuck with me: “The only way you ever get the benefit of technology is when it becomes invisible. When it doesn’t interfere. If the user is able to forget what the purpose of the technology is and can just use it, that’s huge. There must be value after you get over the wow factor.”
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