Future Rising is a global cultural platform that creates momentous in-hotel experiences that generate engagement and reach amongst influential, culturally-progressive travellers. The platforms aim is to reinvigorated W Hotels’ positioning within contemporary culture, creating a new mythology for the brand and engaging a new generation of clientele. Future Rising host cities: London / Paris / Barcelona / Amsterdam / Istanbul / St. Petersburg / Doha / Dubai / Hong Kong / Shanghai / Guangzhou / Bangkok / Goa / Kuala Lumpur / Brisbane