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W PRIDE (2019)

  • Dylan Coopoo
  • Josh Fletcher
  • Jasmine Blatt
  • Claire Berry

In celebration of the 50th anniversary of Stonewall and London Pride 2019, amplified by media partner Gay Times, W London stood loud and proud in support of the local and international LGBTQ+ community. With eye-catching float, boundary-pushing outfit design by BANG London and a series of relevant queer programming set to the soundtrack of London party-makers, Glitterbox.

Activation Components

  • Queer Me Out - a panel discussion of influential LGBTQ+ figures discussing queer DJ’s reshaping the music industry
  • Participation in the PRIDE In London Parade
  • The official Glitterbox PRIDE Party at W London
  • An international LGBTQ+ influencer and press-trip
  • An integrated 360-degree awareness campaign

Key Achievements

  • Coverage in media including: BBC News, Sky News, The Evening Standard, Billboard US, Metro, Daily Mail, Gay Times, The Independent
  • 4,200 RSVPS + 1600 attendees for the official Glitterbox after party at W London
  • Combined international media reach of over 315 million
Partners
Queer Me Out
PRIDE in London Parade
Glitterbox PRIDE Party
Report

Skills