About me

A motivated and skilled brand marketing professional with 10+ years experience across agency and in-house, specialising in leading global lifestyle brands & luxury hospitality strategy. A first-class project director with acute problem-solving skills, an enthusiastic hands-on approach and an inspired team player. A seasoned expert at driving integrated marketing campaigns, 360 creative strategy, content production and multi-channel experiential activation. Fan of all things travel, hospitality and F&B.

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Projects

• 4

  Cocktail Still Life (2018)Content shoot to capture signature drinks from a new Autumn/Winter cocktail menu.
• 1

  Frosé Brunch (2019)A content shoot for a new concept brunch. With promotion targeted at a key female demographic, the creative aims to capture a decidedly playful, overtly-feminine, Stepford-cum-Barbie aesthetic.
• 1

  W PRIDE (2019)In celebration of the 50th anniversary of Stonewall and London Pride 2019, amplified by media partner Gay Times, W London stood loud and proud in support of the local and international LGBTQ+ community. With eye-catching float, boundary-pushing outfit design by BANG London and a series of relevant queer programming set to the soundtrack of London party-makers, Glitterbox.
• 1

  One Night In Shanghai (2020)Part of a 360 Chinese travel-market strategy to activate Chinese New Year. For the signature event, One Night In Shanghai referenced the electric and eclectic underground nightlife of downtown Shanghai - an evolution of the old-school speakeasies and neon-lit back-alleys.
• Lifestyle Shoot (2019)Content produced to populate owned local and Chinese digital campaign platforms following a Chinese travel-market strategy. The content aims to showcase the full W London lifestyle experience in a typically bold and witty W-brand tone.
• Tear It Down (2017)Briefed to producing the ultimate closing party to celebrate the end of W London's iconic destination bar and nightlife venue.

Work history

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Brand Director, GlobalYotel
May 2022 - Jul 2023London, United KingdomFull Time
- Led a 360 brand refresh including redefining positioning and visual ID - Set and delivered new brand operational guidelines across a global portfolio of over 22 hotels - Oversaw 10+ lifestyle content shoots as Creative Director - Led creative for all brand communication channels including digital, CRM, OOH, trade and on-property, driving a 50% increase in direct bookings - Led experiential activation including hotel openings, outlet launches and global conferences - Grew brand partnership strategy, including onboarding 4 new partners - Awarded for Best Brand Refresh in Travel Marketing Awards 2023
Account Lead - ExperienceBMF
Dec 2020 - May 2022London, United KingdomFull Time
- Key hospitality business lead including project management, strategy, creative and client services - Managed project profitability, production and on-site execution - Managed digital-first accounts including global social scopes, influencer campaigns and paid media - Led global 360-hybrid events and strategic brand campaigns inclusive of experiential, digital and social - Project clients include: Amazon, Atlantis The Royal, Le Meridien, Marriott Hotels, Moxy, Rosewood Hotels & Resorts, Sexy Fish, The Luxury Collection, W Hotels, Visa

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Skills

• Marketing PR
• Art Direction
• Events Production
• Project Management
• Brand Management
• Brand Activation
• Adobe
• Content Creatiion
• Strategic Branding
• Content Marketing

Education

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Certificate in MarketingAdvanced Business School
Feb 2015 - Dec 2015London, United Kingdom
Art Direction for FilmUniversity of The Arts London (UAL)
Mar 2011 - Jul 2011London, United Kingdom

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