Dylan Coopoo
Available

Dylan Coopoo

Marketing & Communications Professional and Project LeaderLondon, United Kingdom
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Dylan Coopoo
Available

Dylan Coopoo

Marketing & Communications Professional and Project LeaderLondon, United Kingdom
About me
Driven and multi-skilled Marketing & Communications professional with 7+ years agency and in-house experience, working for global luxury & lifestyle brands. A firm believer in a hands-on approach, with acute problem-solving acumen, first-class soft-skills and an all-round team player. A competent director of multi-structured operations, managing senior stakeholders and internal project teams to drive projects towards success and deliver results. A keen observer of contemporary culture with an evolved eye for detail, creative direction and holistic oversight with culturally-specific relevance and informed awareness. Experience in sectors including F&B, luxury lifestyle, hospitality, wellness, finance and entertainment.
Projects
  • Cocktail Still Life (2018)
    Cocktail Still Life (2018)Content shoot to capture signature drinks from a new Autumn/Winter cocktail menu.
  • Frosé Brunch (2019)
    Frosé Brunch (2019)A content shoot for a new concept brunch. With promotion targeted at a key female demographic, the creative aims to capture a decidedly playful, overtly-feminine, Stepford-cum-Barbie aesthetic.
  • W PRIDE (2019)
    W PRIDE (2019)In celebration of the 50th anniversary of Stonewall and London Pride 2019, amplified by media partner Gay Times, W London stood loud and proud in support of the local and international LGBTQ+ community. With eye-catching float, boundary-pushing outfit design by BANG London and a series of relevant queer programming set to the soundtrack of London party-makers, Glitterbox.
  • One Night In Shanghai (2020)
    One Night In Shanghai (2020)Part of a 360 Chinese travel-market strategy to activate Chinese New Year. For the signature event, One Night In Shanghai referenced the electric and eclectic underground nightlife of downtown Shanghai - an evolution of the old-school speakeasies and neon-lit back-alleys.
  • Lifestyle Shoot (2019)
    Lifestyle Shoot (2019)Content produced to populate owned local and Chinese digital campaign platforms following a Chinese travel-market strategy. The content aims to showcase the full W London lifestyle experience in a typically bold and witty W-brand tone.
  • Tear It Down (2017)
    Tear It Down (2017)Briefed to producing the ultimate closing party to celebrate the end of W London's iconic destination bar and nightlife venue.
Work history
    BMF logo
    BMF logo
    Account Lead - ExperienceBMF
    London, United KingdomFull Time
    - Led project execution and client services within the international Experience team. - Managed project profitability, production, creative oversight and strategy development. - Ran digital-only accounts including global social management and paid media campaigns. - Led 360-hybrid events and strategic brand campaigns for global roll-out. - Clients include: Amazon, Atllantis The Royal, Le Meridien, Marriott Hotels, Moxy, Rosewood Hotels & Resorts, Sexy Fish, The Luxury Collection, W Hotels, Visa, BizBash
    W
    W
    Marketing DirectorW Hotels Worldwide
     - London, United KingdomFull Time
    - Led on-property strategy for rooms product, F&B and spa. - Responsible for on-property marketing team, PR, digital and external agencies. - Ensured on-time and on-budget execution of a minimum of 10 integrated campaigns annually across key business areas. - Yielded a 64% increase in room nights YOY during key market-focused- strategies (2020.) - Oversaw major rooms and suites refurbishment, driving integrated relaunch strategy, including partnerships and hotel re-positioning (2019.) - Led a global brand activation for PRIDE in London, winning best group in the annual PRIDE parade, with international media partnership achieving media reach of 300M+ (2018 + 2019.) - Rolled out W Hotel's EMEA PRIDE campaign and activation series across European properties (2019.)
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Skills
  • Marketing PR
  • Art Direction
  • Events Production
  • Project Management
  • Brand Management
  • Brand Activation
  • Adobe
  • Content Creatiion
  • Strategic Branding
  • Content Marketing
Education
    A
    A
    Certificate in MarketingAdvanced Business School
     - London, United Kingdom
    C
    C
    Adobe Suite CourseCertitec Adobe School
     - London, United Kingdom
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