WA Super

  • Blake Cantrell

Communication around Superannuation (or pension plans, depending on where you’re from) can be boring as hell. WA Super, Western Australia’s largest independent super fund, challenges this industry stereotype through a bold OOH and print campaign. A series of vibrant illustrations and print layouts were designed in collaboration with Perth based creative agency Meerkats, promoting the concept that dull investment strategies are often rewarded by spectacular experiences.