Wahaca Southampton Opening
Brief 2 from D&AD’s New Blood Shift: Bring Mexican market eating to Southampton & engage the community in Wahaca’s opening.
The TEX-MEX food British people think of when imagining Mexican cuisine is inaccurate.
Reintroduce Southamptonians to Mexican food by getting them to disassociate the greasy, heavy Tex-Mex from authentic Mexican food.
Arrange an amnesty in which southampton locals give up their taco/fajita/burrito/nacho kits, sauce, seasoning and salsa and can trade it in for a plate of tacos at Wahaca.