Walkers Lunch Recipe Book
Ahead of Sandwich Week 2021 PepsiCo tasked me with creating a recipe book for Walkers’ #CrispIn or #CrispOut Campaign. Combining recipes written by Max Halley with photos and Walkers signature crisps a 48-page recipe book was printed to run alongside the campaign.
I collaborated with the team at PepsiCo to create a variety of different layouts to see what worked best with creating a consistent and playful layout that was both direct and clear to follow.
CURIOUS TO SEE HOW THE PROJECT WENT FROM A TO RECIPE BOOK?
Check out my case study video below.
Project Tags
Companies
PepsiCo
- Non Creative Industries