Wall's Sausage & Bacon

This is an integrated campaign for Wall's, who at the time were in decline with no real proposition, yet rather desperate to send out a strong message to keep their business afloat. I wrote and art directed this campaign with Rob Brown at McCanns London whilst working closely with the client. In the absence of any real USP, my thinking was to shamelessly lean on our previous nationalistic nostalgia of the brand and our outright love of a good fry up. The confidence of this more generic line of messaging also gave the sense of Wall's being a market leader. The resulting press, posters, ambient and radio indeed saved Wall's bacon and allowed them the chance to regroup with their product offering.