...a quick introduction, -my name is Damon Hutson-Flynn and I work as a Creative Director across all channels of Advertising and TV Broadcast.
I have been very fortunate to work on a fantastic range of brands in every type of medium and sector by always keeping to one main core discipline, -the ability to always lead with a big and spot on idea. This single minded first objective to all my work has been the route to a vastly diverse career to date.
My background has included working both full-time and freelance at top London Advertising agencies like Ogilvy, McCanns to JWT as an award winning Creative Copywriter and Art Director for 19 years. Generally used as a creative director/one-man senior creative team, -I have devised, created and produced 360 campaigns in TV, radio, print all the way through the line to Digital and Social for many major national and international brands. Whether the brief demands a fully integrated multi-media campaign or just a one-off small space ad, -it is my belief that a strong campaign thought with a decent USP should always be at the hub of every piece of creative. New shapes and sizes of media will come and go, -but the need for a great hub idea remains timeless.
Having such a deep understanding of brand and strategy over such a great range of products and services often allows me the opportunity to work directly with companies, -from TV channels to brands themselves. For a creative, it is an exciting delight to be at a first floor level in re-shaping a brand and implementing stronger communication to a client's audience (while growing their target market at the same time). Working so closely at source often produces the most effective creative and results too. So it has also been a pleasure both handling and persuading clients from an agency side and doing the same quality creative working client side. Over the last 10 years I have especially enjoyed also working directly with clients like the The Week Magazine, Cartoon Network, Channel 4, E4, Discovery, Red Bee Media and Channel 5 (where I worked full-time as Creative Director). From there it has been my added pleasure to develop content with Channel 5, London Live and Channel 4. While also working as creative group head and creative director at several advertising agencies and TV channels, it has been a further honour to tutor from time to time at West Herts Copywriting/Art Direction Post Grad course (my old college).
Below is a link to my website where you will find work I proudly wrote and directed for Channel FIVE and E4. There you will see other examples of my Photography (for the VO Man campaign), Illustration (for the Nescafe ICE campaign) and numerous other commercial TV spots I have written and directed. However each piece of work on the website are all samples of my greatest passion and premier core skill, -creativity (as there really is never any point starting anything without having a good idea first). Hope you enjoy my work so far...
https://squarejaw.carbonmade.com
Ultimately I am keen to do more myself and realise the greater potential in others. I look forward to hopefully having the opportunity of chatting and better yet working with you soon.
Thanks and all the best,... Damon Hutson-Flynn
Projects
- Wall's Sausage & BaconThis is an integrated campaign for Wall's, who at the time were in decline with no real proposition, yet rather desperate to send out a strong message to keep their business afloat. I wrote and art directed this campaign with Rob Brown at McCanns London whilst working closely with the client. In the absence of any real USP, my thinking was to shamelessly lean on our previous nationalistic nostalgia of the brand and our outright love of a good fry up. The confidence of this more generic line of m
- London Fire Brigade CampaignThis is part of an integrated campaign I did for London Fire Brigade across TV, Posters, Press and proactively sought ambient spaces. Having worked very closely with the client on these projects, it has been hugely humbling to work with professionals more passionate than myself. The TV campaign was both written and directed by myself as a further lofty honour -which ran 3 times longer than scheduled due to its success.
- E45 Moisturising LotionThis is a brand campaign that ran across Posters and Press. This was conceived, written and art directed by myself with my good friend Rob Brown -but without any brief. As proof that original creative really does sell, this campaign outsold target sales by over 40% (which meant the campaign suspended itself until the factory could catch on up production).
+ View all
Work history
V
V
Creative DirectorVarious clients/agencies
London, United KingdomFull Time
I have worked at the most famous and greatest advertising agencies and TV broadcasters of London and the UK. Yet no matter where I work, the idea is always my boss. Please see my LinkedIn profile or CV for dates and places
Skills
- Ideas
- 360 Campaigns
- Scripts
- Poster
- Art Director and Copywriter
- Directing
- Mentoring Creatives
- Ability to Communicate with Both Teammates and Clients
- Illustrator
- Photography
Education
W
W
Post-graduateWest Herts College, Watford
- Watford, United Kingdom
Study copywriting and art direction under Tony Cullingham
Awards
N
N
NumerousNumerous
Several awards from Epica, FAB, Aerial & Campaign etc