What started out as a simple website for leading international business coach, author, podcast host and motivational speaker, Wanda Wallace, to help establish an online presence for her personal brand, quickly evolved into 2 additional web design projects. Firstly, a subscription site (integrated with Patreon) where users can buy memberships to gain access to exclusive content and bonus materials pertaining to Wanda’s popular business podcast ‘Out of the Comfort Zone’, as well as signing up for more intensive virtual courses designed to help aspiring business leaders advance in their careers. Then, a complete overhaul of the Leadership Forum website, giving the UX, UI, site structure and information architecture a thorough audit to firmly position them as a modern, vibrant, forward-thinking organisation for a changing world.