"How can we get more people uploading on the app, more people buying on the app, and more people downloading the app?"
By creating an appealing projects that our influencers, sellers and consumers would get on board with. Introducing, the Wardrobe Detox Challenge.
This campaign centered around 6 UK influencers talking about cleaning out their wardrobes, selling their items on Mercari and buying eachother's items to fill up their (now empty) wardrobes.
The #WardrobeDetoxChallenge resulted in a 124% uplift in DAUs across the four days, reached over 250,000 users on Instagram and created 2400 new listings within the app.