G'day, I'm Ellie. With over 6 years of experience working in content and social across a number of industries (including two startups), I’ve developed a wealth of experience and knowledge that I know I can bring to the table.
During my time working in content and social, I’ve had a broad remit, from developing specific tone of voice guides, launching and owning content for brand blogs, social media strategy, and business growth through influencer partnerships. I know how to take charge of social media strategy, engage audiences and grow channels exponentially.
I live, breathe (and occasionally dream) social media and content, and am always conceptualising new ideas and challenges for myself. I'm an Instagram-holic, and have worked with some big names across the UK and Australia, and can bring these strong relationships into my next role.
Projects
- Valentine's Day with MercariMercari needed to show potential users that they could find outfits on their marketplace app for Valentine’s Day. I worked with 12 medium-tier London fashion influencers to create bespoke content, pushing their audiences to download the Mercari app. You can view the full gallery of influencers who worked on this project here.
- Wardrobe Detox Challenge - Influencer Project"How can we get more people uploading on the app, more people buying on the app, and more people downloading the app?" By creating an appealing projects that our influencers, sellers and consumers would get on board with. Introducing, the Wardrobe Detox Challenge. This campaign centered around 6 UK influencers talking about cleaning out their wardrobes, selling their items on Mercari and buying eachother's items to fill up their (now empty) wardrobes.
Work history
Social Media ManagerMercari Euriope
London, United KingdomFull Time
- Head of Mercari’s Social Media team, managing all social media platforms, influencer outreach and internal seasonal campaigns.
- Lead in social innovation, developing strategy of owned, earned and assisting with paid media derived from social listening and consumer reactions.
- Manage annual social media budget, reporting back to the business monthly and attending senior team meetings.
- Take lead on content creation, organising photoshoots and contributing to product ideation for ideal in-app experience.
- Implement re-brand campaign via revised content aesthetic, influencer program and community building.
- Ran first influencer ambassador program that successfully saw Mercari work with over 50 well-known UK based bloggers, had a reach over 500,000 and drove up both paid and organic installs.
- Increased Instagram following to 10,000 followers through pure organic content creation and influencer marketing in under six months.
- Benchmarking and reporting social media campaign performance with KPIs that aligned with the company OKRs
- Content ideation and creation of all social content and marketing campaigns, including managing graphic designers, copywriters and assisting dev teams to integrate the entire experience in-app
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Social Media and Content ManagerKoala.com
- Sydney, AustraliaFull Time
If you ever thought your job was challenging, imagine facing the prospect of getting people genuinely excited enough about their mattress to upload it on social media. Introducing the world's most interesting job - being in charge of comms & SM for a sleep startup.
Working as a social media manager for a start-up is exhilarating, rewarding and exciting. My days vary with offsite shoots, influencer campaigns, liasing with PR companies, testing out out new sleep gear each week (tough gig) and producing content.
- Managing all social channels (FB, Instagram, LinkedIn, Twitter) for AU & NZ.
- Producing daily written content for global blog.
- Handling our influencer program. Sourcing engaging, talented social media influencers and content creators and building relationships with them.
- Working with our PR agency on events, press and potential collaborations.
- Also acting as community manager & ensuring our brand tone is the same across all mediums.
- Assisting our events coordinator in planning events from start to finish.
- Monitoring social channels with software including Mention & Keyhole.
- Copywriting for our website, products and anything else in the business.
Skills
- Social Campaign
- Instagram Specialist
- Brand Copywriting
- Travel Journalism
- Blog Articles
- Content SEO
- Influencer Marketing
- Acquisition Marketing
- Ad Copywriting
- Brand Storytelling
Education
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Bachelor CommunicationCharles Sturt University
- Bathurst NSW 2795, Australia
Bachelor of Communications, Majoring in Journalism (Print & Video)
Awards
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Sky News ScholarshipCharles Sturt University
Recipient of the prestigious Sky News Scholarship, Sky News Australia Scholarship.