As co-founder of Warm Penguins I used my experience in Graphic Design to bring the brand vision to life. It required developing a strong identity, subsequent marketing communications, appealing hat designs and successful art direction.
The logo became the emblem to our Warm Penguins family, taking inspiration from flat minimalist design whilst reflecting the quality of the overall product. The playful art direction for each hat helped characterise them and increase engagement, with users getting to know each product rather than simply buying it.
