Warrington is Happening
Always seen as a place to go through, Warrington’s Council and local Business Improvement District needed a place brand that was targeted towards residents, businesses and visitors within a 10mile radius.
From the initial stages of research and strategy, it was clear that what was needed was a brand that could be flexible enough to talk about past glories and future plans, what’s happening right now and what will happen tomorrow.
The name and creative were born out of the need to talk to, and attract disparate audiences with a single consistent voice; sounding and looking current and exciting without falling into place branding rhetoric and position Warrington as being more ‘City Minded’.
Following the launch of the Warrington is Happening brand, the town centre saw an increase in footfall of 8.9%, bucking the national average which was 3.1% down on previous years according to retail data company Springboard.