About me

Dedicated creative with well over a decade directing projects and teams, working with independent and global brands, crossing disciplines from branding to interactive, illustration to motion, spatial to photography and film. My approach to every project or problem is to get under the skin, live and breath it. With out increasingly complicated needs, every client deserves clarity of thought and fresh thinking. It is this consideration that ensures any response is particular, memorable and insightful for any and all clients. No matter if they’re a global brand, or a one man band. Recent clients have been Accenture, Devonshire Hotels & Restaurants Group, Marriott Hotels, Mitchel & Butlers Group, Superdrug, Pioneer DJ, Adidas, Manchester United, County and Town Councils. With work crossing public & private sectors, place branding, fashion, education, tourism, retail, environmental, food & drink, tourism, hotels and high performance technology.

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• Looking for freelancer designers, artworkers, motion graphics, copywriters, art directors and general creatives to add to our roster.

Projects

• 4

  MUFC x Adidas Instore ExperienceAn opportunity to present agency credentials to Manchester United and Adidas quickly turned into a pitch, to improve the digital installations and experiences throughout the soon-to-be refurbished store. We were appointed to design the experience at the back of store, which include giant front and rear facing LED screens contained within a stepped breakout area. Due to time constraints on the refurbishment and launch of the new kit, the project has been broken down into a couple of stages. The
• Accenture x VolvoAn exercise in minimalism that challenges Volvo’s perceptions of Accenture during the ‘meet and greet’ phase of their pitch process.
• Warrington is HappeningAlways seen as a place to go through, Warrington’s Council and local Business Improvement District needed a place brand that was targeted towards residents, businesses and visitors within a 10mile radius.
• One Family Brand PhotographyWith a new brand style, One Family approached APS Group to create an image library full of their real customers. Everything shot in house by myself and a second shooter. All shot on Canon 5Ds, 24/70 f/4 and three Profoto D2s and onsite editing. We had the families, couples & individuals for about 15 minutes each (after hair and makeup) and ended up with well over a thousand usable shots.
• Accenture FS 2025A conference opener highlighting why professionals working in Financial Services need to be aware of AI revolution happening right now.
• Devonshire Hotels Brand & WebsiteDevonshire Hotels are the last word in rural luxury, places where you can return to the land in comfort and style. Owned by the Duke and Duchess of Devonshire, the locations had stood the test of time. Covering Michelin starred restaurants, country house hotels, gastro pubs and inns, as well as a selection of over 30 Boltholes, the brand strategy, design and architecture was in need of a drastic overhaul - along with bringing together eleven individual websites into one single family site. ‘Es

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Work history

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Dept Creative DirectorBDB
Jun 2020Altrincham, United KingdomFull Time
Overseeing and leading all creative projects and output for a global integrated B2B agency. Concepts / Strategy / Thinking
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Creative DirectorCunning Plan
Jun 2019 - Jun 2020Altrincham, United KingdomFull Time
Overseeing all creative output, leading projects, conceptual thinking, strategy and all the other bits a CD does.

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Skills

• Creative Direction
• Conceptual Thinking
• Photography
• Filming
• Graphic Design
• Motion
• Leader
• Manager
• Hard Worker
• Dedicated
• Adobe Create Suite
• Motion Design
• Conceptual Copywriting
• Brand Design
• Brand Strategy
• Print Design
• Digital Design
• UI Design
• UX Architecture

Education

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BA(H) Graphic Design First Class DegreeLiverpool John Moores University
Oct 2003 - Jun 2006Liverpool, United Kingdom
Drinking > learning > drinking