MUFC x Adidas Instore Experience

An opportunity to present agency credentials to Manchester United and Adidas quickly turned into a pitch, to improve the digital installations and experiences throughout the soon-to-be refurbished store. We were appointed to design the experience at the back of store, which include giant front and rear facing LED screens contained within a stepped breakout area. Due to time constraints on the refurbishment and launch of the new kit, the project has been broken down into a couple of stages. The first being a movie player and bespoke app. The second phase? Fully immersive Augmented Reality.