Wasteland Ski - Brochure 2017

Setting out to re-design and updated the Wasteland Ski brochure to reflect the brands new identity was no easy task. Sifting through hundreds of images to find the best set to represent both the brand and content, also factoring multiple production and end product considerations; The final document weight and dimensions were critical, as these would go with the sales team all over the country, so being light and portable was key. The solution was to scale the form-factor down from an A4 landscape brochure to a more compact, square format, we'd also use a lighter weight paper stock for copy while maintaining a heavy cover for durability All in all, these brochures went all around the UK, on all manner of transport to 100+ sales meeting and were really well received.