WaterAid: impactful consideration pages

  • Kaja Luke

Designed and built key page to bring annual impact stats to life for supporter audiences

I built this as a key point on the educate and inspire journey, to crosslink across high value pages on WaterAid's site, as well as embed within the welcome journey.

  • Engagement rate stands at 88%
  • Average scroll depth over 65%
  • Engagement time 1 minute 34 seconds.
  • Pages per session is 3.2