About me

Kaja is a Content Designer and Copywriter with over ten years experience creating and optimising user-centric content to help brands achieve their strategic objectives.

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Projects

• The Children's Society: Website redesignLed a digital content team to deliver a brand new website for the The Children's Society. In the first six months it has doubled average session time, lowered average bounce rate, increased number of users going on to make a donation and increased donation completion rate to 70%
• WaterAid: user-centric conversion pagesBuilding multi-media webpages, informed by user research and insight, to drive consideration and conversion.
• WaterAid: impactful consideration pagesDesigned and built key page to bring annual impact stats to life for supporter audiences
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  The Children's Society: Organic Social Content CreationDesigning a variety of strategic content for different social channels.
• The Children's Society: XR Youth photojournalismInterviewed and photographed young people supporting XR at the Garden Bridge protests.
• Wellbeing App: storyboarding and scriptwriting explainer videosCreative consultation for TEDx-style videos for a digital wellbeing platform aimed at young people.

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Projects credited in

• The Children's Society: Mental Health in SchoolsAdvert for The Children's Society to gain awareness for mental health within schools.

Work history

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Content designer | CopywriterFreelance
Mar 2024London, United KingdomFreelance
Currently working with brands to improve performance of online content, including copy editing, UX improvements, SEO research and consultation.
Senior Digital Content ManagerWaterAid
Mar 2023 - Mar 2024London, United KingdomFull Time

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Skills

• SEO Content
• UX Strategy
• Brand Communication
• Editorial Content
• Photojournalism
• Content Creation
• Social Design
• Copywriting
• Video Content

Education

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English Language and LiteratureUniversity of Sussex
Aug 2005 - Jun 2008Brighton, United Kingdom