#WaterForGold is a campaign developed for a WaterAid life brief. It shows how water, sanitation, and hygiene can be as expensive as gold for various people around the world. It is aimed at the London viewer, using a language that evokes an empathetic response and relates to aspects of everyday life of the viewer. The Emergence is an exhibition that is part of the London Design Festival and takes place at the London College of Communication. Students and staff took part in creating projects that would feature service design, innovation, and critical eye over the world's current situation. My team and I had the pleasure of being part of this exhibit with our project.