Watford FC - Rebrand (Concept)

Football clubs are tribal, the following and support they receive is dependent on the fans and their strong connection to the club. Because of this, the crest means more than a badge - it’s a brand, an association, and a sense of belonging and belief. The ‘W’ as a letter form is relatively unique to the club (only 6 other teams from a possible 92 in England - Wolves, West Brom, Wimbledon, Wigan Athletic, Wycombe Wanderers and West Ham) and none of them use it as a mark. That makes it own-able as a familiar symbol for the club. This design creates several touch points / signifiers to the club that are unique and recognisable as the DNA of Watford FC by using the ‘W’ angles to create a templated grid. The mark is modular so can be dismantled to accommodate the many platforms of collateral it has to inhabit and be responsive to the modern game and its expectations. It also merges the previous incarnations of the club badges over the years. Retaining the unique angular badge shape and club colours. Aswell as the clubs nicknames, 'The Hornet' is an emblem to strike fear into opponents. In the aftermath of Avengers and Marvel / DC universes this will connect with the younger generation and will make the players feel like superheroes when they wear the kit. As a badge it has an adaptive and responsive system of lock-ups for all multimedia requirements. In the absence of the red ‘Hart’ (Deer), the veins of the Hornets wings mirror the borders of regions of Hertfordshire to represent the county. The sharp and slick design loosely reflects the teams playing style on the pitch.