A festival to mobilise the community
This project is designed to promote a community festival which encourages local residents to take a greater interest in reducing, reusing, and recycling. The key demographic is local families and young people. The hand-cut lettering is an erratic and quirky indicator of the make, do, and mend ethos of the festival. The vibrant colour palette reflects the diversity of the community, incorporating the we are what we do brand colour. The use of waves as a graphic device adds energy and reinforces the festival's mission to create waves of change amongst attendees.