Ad Council
Design, Social, Digital & OOH, Creative Direction.
In a year when talk around what it means to be American is reaching fever pitch, we released an important message on July 4th starring WWE wrestler John Cena.
This message extended through OOH, social and on site where we created an opportunity for people to participate in a completely raw, unfiltered snapshot of Americans celebrating America; a simple and true demonstration of the diversity our speech talks about. Our site encouraged users to upload a photo to create their own portrait of America, simultaneously adding to the collage of images on the site.