WE CHOOSE JOHNSON’S
Brands that stand the test of time do so because they know how to innovate and adapt to both their consumer and the times. Johnson’s Baby realized it was time for a rebrand and we were here for it! On a mission, our new tone and visual identity would be conveyed throughout the entire consumer journey: from a new master website design, e-Comm presence, and social content to digital videos, partner collabs, and broadcast spots. With new formulas, a new look, and a new campaign— Johnson’s Choose Gentle—this baby brand is ready for a new consumer base and increased ROI.
As the first film creative revealed to consumers during the relaunch, We Choose, encapsulates Johnson’s transformative values and dives into what gentle means from the consumers' POV.
We shot on location, in Amsterdam and London.
Creative Role / Creative Director, Creative + Art Direction, Concept, PrePro + Post, Design, UX + UI + IA