we do it fresh

  • We Do it
After the media crises back in 2008, newspapers and magazines
started losing readership at a breakneck pace.
To try to reverse this trend, Portuguese newspapers and magazines
began including weekly give away promotions, from CDs to DVDs,
books, shades and even little statues of saints.
This time, we had to promote their selling of 8 airtight containers,
in both print & online, with a (really) low-budget.

How we did it
We imagined how historical pieces of food would be
nowadays if they were stored in these airtight containers.