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We don’t do ‘Eureka’ moments

  • Grant McLean

Meet Sparky. Sparky fronts the latest #AlwaysInnovating campaign for IFPMA (The International Federation of Pharmaceutical Manufacturers & Associations - the industry body that represents the global pharmaceutical industry. The campaign aims to show that developing a new medicine or vaccine is not the result of a single ‘eureka’ moment - like a lightbulb suddenly switching on. It’s a long and complicated process, with false starts, ups and downs, unexpected hurdles, and dead ends along the way.

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    The Leith Agency

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      IFPMA

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