We Joined Forces with BMW UK to Launch Recharge In Nature Campaign

INTENT* partnered with BMW UK and our client Adventurer and Broadcaster Rhiane Fatinikun to support the #Rechargeinnature campaign, which seeks to lower emissions in the UK’s National Parks. Sustainable tourism is one of the most pressing issues for all 15 of the UK’s National Parks. With over 100 million visitors every year, and recent Covid-related additional pressures, there are both opportunities and threats linked to domestic tourism.