We’ll Drink to Football and Halloween

We created two limited-edition retail sleeves for Black Box Wine’s varietal lineup. Using white ink and spot UV wraps, we made the sleeve a canvas for these fun seasonal stories, weaving in CTAs that fulfilled the strategic goal of putting the boxes on party tables. For the Game Day edition, we cheered for football with custom photography, enticing fans to pair a glass with the featured halftime snack recipe. Then things got spooky in the Halloween edition with a hand-illustrated haunted house scene—hitting the balance between sophistication and fun that’s right on-brand for Black Box Wines.