Website copy | Rip It Up Start Again

Rip It Up Start Again events give voice to daring disruptors and innovators, sharing their inspiring stories & advice. It has attracted speakers from Monzo, Too Good To Go and D/sruption. As a start-up, Rip It Up Start Again needed copy for their first website. The initial branding and tone of voice work had been done internally, but the concept needed to be spread consistently across their website and blog. Working closely with their founder, I helped them to put a finger on their aims and created copy that reflected their USP. Mapping out each element of the website for easy navigation, I added content that showcased their voice and brought their innovation to the fore. The new copy gives you a sense of the passion and dynamic energy of the founder and the ethos of the event. It speaks in the voice of the disruptive business it represents. The brand and web design complement the copy - with visuals that show that this brand is all about ripping up the rule book. “Stephanie is extremely diligent, hard-working, focused and fun to work with.” — Founder, Rip It Up Start Again Sample copy Lulu Laidlaw-Smith Founder of Rip It Up, Start Again I set up the Rip It Up, Start Again events to champion disruptors, and allow them to tell their story; inspiring others to join the disruptive innovation community. I work closely with brands - helping them to identify their commercial goals in line with their marketing objectives - so it felt right to recognise those who are shaking things up and give them a voice. I believe in a passionate, honest and infectiously enthusiastic approach to business and branding. This is why we chose to honour those who had the courage to rip up the rule book and start again.