Weddings are a big part of our business at Canvas, and our wedding-related content has steadily been bringing in more users through organic search - it's something our readers want to see as well as our customer base.
In January I staged a month-long campaign of wedding content and social memes. Over a third of couples who get engaged over a year will get engaged over 4 days in December, so January is a big opportunity to for us to stand out as an authority at the beginning of the journey towards marriage.
We saw our readership on the blog increase by 230%, and our City Bridal Committee newsletter click throughs increase to 8.5%.
TOP READS:
Bringing the countryside to your city wedding
How to nail your first dance
How to plan a wedding on a budget
Hire a pub for your London wedding
How to start planning a wedding
Top 3 wedding trends for 2018
City Bridal Committee - Essential Wedding Newsletter