The goal of the convoy was to produce English-language media content to help amplify the Palestinan narrative to audiences in the most complicit Israel-supporting Western states from where most of the convoy members originate. The convoy entered Gaza from Egypt via the Rafah Border in early July 2013 — during the Egyptian Revolution — for four weeks.
Convoy members included of journalists (citizen, independent and commercial), photographers, filmmakers, media students, activists and mental health professionals — from diverse backgrounds, all of them were people of conscience, deeply passionate about the Palestinian cause. Some participants were second and third general Palestinians refugees, whose families were displaced by Israel in 1948. Some of them had never seen their homeland before.