Welfare in TV & Film - Branding and Website Design
Welfare in TV and Film (more affectionately known as WTF) champions mental health in the media industry, providing crucial welfare support. They engaged us to create their brand, which included developing a new logo, a vibrant colour palette, and a streamlined website design.
Project Objectives
- Transform mental health perceptions in the TV and film industry.
- Develop a distinct, memorable identity emphasising support and inclusivity.
- Establish a recognisable brand that redefines welfare practices in media.
Brand Design Approach
We researched industry professionals to understand their priorities and preferences, targeting forward-thinking leaders who value welfare standards. This insight guided our design, ensuring it resonated with the audience while aligning with WTF’s mission.
Logo Design
The bold “WTF” acronym logo integrates forward-moving letterforms and a protective circular tagline, embodying unity and resilience. Fluctuating typography weight reflects mental health's natural ebb and flow, reinforcing stability and support.
Color Palette
A vibrant palette communicates calm, growth, energy, and sophistication. Shades like “Haze” lavender and “Ultra Violet” energise the brand, while “Green Screen” and “Comin’ Up Rosy” represent growth and warmth, creating a striking yet balanced identity.
Typography
The typography blends strength with approachability. A high-contrast heading font ensures clarity and impact, while the rounded body font adds friendliness, supporting the brand’s inclusive message.
Custom Portal and Website Design
A bespoke member portal streamlines access to mental health resources, enabling video learning, subscription management, and bookmarking tools. The public-facing Squarespace site highlights key statistics, raising awareness of industry challenges and WTF’s role in addressing them.
Comprehensive Digital Strategy
The combined platform supports education and advocacy, fostering a healthier workplace while amplifying WTF’s transformative mission.