Wellcome Lounge

A debut airport lounge concept at Riyadh International Airport, rolling out across the Middle East. Developed in partnership with architectural and interior designers, this ‘wellness’ lounge has been created to reduce the stresses of travel on passengers, keeping them feeling great during their journeys. It does so with five distinct areas, each dedicated to fulfilling one of our essential wellbeing needs during journeys. This concept set the tone and informed the naming of the space. We also wanted this to be an easy place to navigate which led to the simplistic way-finding system and distinctive iconography. Each of the five areas has it’s own colour, set of symbols, and graphic illustrations which link together to complete the journey through the space. The overall effect is a unified customer experience of comfort and wellbeing.