Wellcome Lounge

An new airport lounge designed for travellers passing though Riyadh International Airport.

The idea was to focus on 5 specific offers and do them really well. Along with the wellness idea that would help reduce the stresses of travel on passengers.

This set the tone and informed the naming. We also wanted this to be a clear and easy space to navigate which led to the graphic 'wayfinding' linear style and distinctive iconography. Each of the 5 areas has it’s own set of symbols, colour and graphic illustration. The illustrations come together to form the complete journey through the space.

This was developed in partnership with the architectural and interior design of the space, creating a unified customer experience.

Team Credits

Jamie Solomon

  • Message
  • Creative Director