Wellness Branded Content with Grazia x John Lewis

  • Natasha Nanner
  • lucie cave
  • Emma Hampson Jones
  • Lucy Stokton

We created some fantastic Grazia branded content articles for our partnership with John Lewis. The team put together some really cool interactive elements in the articles, to really bring this partnership to life and position John Lewis as a more exciting and engaging brand for younger women. The aim of this campaign was to highlight John Lewis' product offerings in sportswear and wellness, making it a destination for women who want more from their workout gear and their supplements. John Lewis isn't normally known for this type of product, so we needed to make them appear like a more desirable retailer, which has a lot more to offer - particularly for the savvy Grazia woman. See the finished article and the clickable videos within it, here: https://graziadaily.co.uk/life/health-fitness/here-are-the-pt-designed-workouts-were-loving-at-home-sponsored/

Project Tags


  • Bauer Media logo

    Bauer Media

    • Media Production
  • John Lewis & Partners logo

    John Lewis & Partners

    • Design