During my time as community manager for Weroom I was involved in a variety of marketing campaigns for the company (online and offline) as well as creating blog articles and social media posts to attract new visitors. This also involved design work. I was involved in the strategy behind campaigns and delivered in-detail reports on analytics and results, additionally I put forward many ideas based on research and trends. I have attached some highlights and examples of the work I was involved in.
Flatshare Quotes
I created a series of quotations as a means to generate interactions on social media, this one in particular regarding the late night chef was retweeted by Gordon Ramsay to his 2 million + followers.
Weroom Underground Advertising Campaign
With the team I helped assist in the creation of Weroom’s advertising campaigns which was scattered across London’s Underground stations. Again this idea evolved from the quotation idea but giving it an alteration to give it a flatshare spin.
Weroom Online Advertising Campaigns/Competition
I conducted a few online advertising campaigns and competitions across social media. The prizedraw for the Game of Thrones Monopoly board pictured gained over 300 likes on Facebook with around 200 comments supporting that.
Weroom Twitter Round-up Posts
I carved up a quick and easy means of gaining interactions over the weekend by creating 'Best Flatmates of the Week' Twitter round up posts. Here, I found tweets regarding flatmates on different themes such as bad cooking, I mentioned the people in question when the blog was posted which generated some buzz and an increased following.