West Carolina - Digital Marketing Assistant - 2020

This role brought lots of fun to my summer break from university. West Carolina is a bold, youthful and empowering brand that gave me lots of freedom to experiment and try different things. Working remotely allowed me to work with an international team and get to know software such as Slack and Trello. I brought my imaginative ideas and awareness of aesthetics and culture to this role, ensuring there was consistency across all social media channels. I had responsibilities in a wide variety of areas of digital marketing including ... -Carrying out competitor research to identify trends -Creating mood boards for visual inspiration – themes including summer goddess, the early 2000s, cosmic girl -Coming up with ideas to relaunch the Hackney store post lockdown -Executing graphics in PhotoShop - mainly focused on creating collages and gifs -Retouching/editing images -Writing blog posts on music and styling -Managing West Carolina's Spotify and Apple Music - creating playlists -Planning and scheduling social media content via Buffer for Twitter, Instagram and Pinterest - including SEO -Email marketing using MailChimp https://www.rebeccasophieweir.com/west-carolina