Westminster Enterprise Network (WeNetwork) Rebrand

Worked with an internal marketing team and design agency to rebrand the University of Westminster's enterprise and entrepreneurship community which was formerly known as the Creative Enterprise Centre. The rebrand project included gathering insights from current students and graduates through surveys and focus groups, to help develop a brand that reflected what the target audience want. The brand also shifted from the idea of a 'centre' to the idea of a 'network' to include staff, employers and industry professionals as well as University students and graduates. The 'look and feel' of the new brand was supported by the XYLO design agency, who worked for a brief to develop logos, branding materials and marketing collateral for Westminster Enterprise Network, to support the launch of the rebrand. In addition to rebranding the overall network, I also worked with an in-house graphic designer and the XYLO agency to rebrand the individual event programmes for the network and to create a 'new look' for online platforms including the 'Westminster Enterprise Journey' and the WeNetwork highlights newsletter.

Skills

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