WestRock

  • Nijel Taylor

WestRock Identity © 2015, Lippincott

Overview New name, logo and visual identity system for the merger of Rocktenn + MeadWestVaco, the two largest companies in paper, cardboard packaging, corrugated boxes/displays, and product containers industries. The client came to Lippincott because they needed a reliable strategic partner to help make packaging a competitive advantage.


Positioning Essence – Winning Together Our purpose – Building unbeatable packaging solutions to fuel your business edge


Logo identity The logo signals the coming together of two companies that have a shared stake in the industry. The finer sharper points of the logo signal a business edge for the consumer. The blue colors nod to the previous Rocktenn + MeadWestVaco logos while the orange signals a brighter future.

Visual system The system is clean, simple, colorful and fresh. It allowed for strong clear messaging, a wide range of supporting graphics, textures and accent colors.

Creative Director Su Mathews Hale

Collaborators Peter Chun Aline Kim Kevin Kan