Westside | Discover Campaign

Problem: Westside is the largest shopping centre in the Canton of Bern, Switzerland. An area on the top floor of the shopping centre was often overlooked by customers. To increase the footfall to this area, Westside produced a range of attractions. Solution: A campaign design which was applied to the three attractions; Wasser Spiele, Entdecker Welten and Schlauer Fachs. The formats varied between decals applied to escalators and the floor, flyers, animated social media assets and newspaper adverts. Highlight: To be on location, which enabled exploration and learning from mistakes and then apply ideas. There was also an on and offline competition.