Projects credited in
- IFFO – The Marine Ingredients Organisation | Annual Report & YearbookProblem: IFFO is an international trade organisation that represents and promotes the marine ingredients industry, such as fishmeal, fish oil and other related industries. They came to on-IDLE for their on-screen Annual Report and printed Yearbook, with a refreshed visual identity along the way. Solution: on-IDLE created two distinctive patterns inspired by M.C. Escher, alongside a refreshed and extended colour palette. Using our updated guidelines, we created a single paged report design that
- IFFO | InfographicsProblem: As there are a lot of misconceptions surrounding the use of marine ingredients, IFFO aim to be transparent in order to promote their use. IFFO came to on-IDLE to produce a range of infographics to use on their website, on social media and at presentations, for the English, Spanish and Chinese speaking audiences. Solution: Seven animated infographics that break down the facts about the marine ingredients industry, using simplified icons in their branding style. Highlights: The challeng
- Aldersgate Group | Commissioned Report DesignProblem: Aldersgate Group required a new design for their commissioned reports for online distribution (as opposed to printed), which was to differentiate from their standard report print design and identity, created by on-IDLE in 2006 (with refreshed colour palette and iconographics in 2017). However, this design should still visually fit into the Aldersgate Brand family. Solution: A re-usable report template design optimised specifically for onscreen reading with a clear structure for ease o1
- Gurten – Park im Grünen | 20 Years JubileeProblem: The #DrGurteFiiret Project celebrates 20 years of the «Gurten - Park im Grünen», the ‹Husberg› mountain of Bern. Creative lead Marc Peter’s challenge was to create a distinct brand identity and look-and-feel for three very different events over the celebration weekend whilst still paying homage to the existing and well-established Gurten brand. Solution: With over 50 brand touch points, which included lanyards, outdoor posters, merchandise, animated idents, newspaper, flyers, invites,
- Aldersgate Group | Branding, Reports & WebsiteProblem: Aldersgate Group is a multi-stakeholder environmental alliance that came to on-IDLE requiring a new identity and website that portrayed their forward thinking in climate policy. Solution: A unique and consistent identity that works successfully throughout their refreshed logotype, printed reports, brand collateral, and responsive website. A graphic style using dots is applied to graphs and cover illustrations with Spot UV printing – making the organisation stand out from the rest. We a
- American Express | Partner Portal WebsiteProblem: American Express required an interactive online portal that provides information, benefits, resources and products, to retailers and businesses in Switzerland that accept American Express card payments. The content is to be updated monthly in German, French and Italian. Solution: Together with Der Navigator, we created a website with a very clean design and dynamically generated mega-menus to help navigate the content with ease. The website is fully responsive for desktop, tablet and1
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