What do fairytales and London Taxis have in common?

  • River Borromeo
  • Jonathan Clarke-Ezzidio

I sat down with a friend and we got the same answer. Nothing. I don't remember seeing a black cab in any of the stories but my memory might be off. One thing's for sure - fairytales would be a lot shorter. Then I thought about what I have in common with fairytales. Fairytales end at home. That's where I'd like to be. But sometimes there are problems. At some point, you've been stranded at night, somewhere in London. And you might have checked your phone for how to get home. Did it suggest you wait for the 5 A.M. train? Maybe you don't get to check your phone. Maybe it's out of battery. That's a wonky situation to be in. It would be a lot easier if a cabbie pulled up and took you back. The guys at Gett have realised that and they've launched Gett Home. Now, home fares get cheaper and cheaper every time. If you've been loyal to Gett then you can pay later for home fares - because life can be hard sometimes. And if you're new, a friend can give you a taste of community privileges by vouching for you. The community is built on honesty that works both ways through their rating system, and they believe honesty should be rewarded. That's also why Gett only use iconic London Taxis so you can travel in comfort, style and safety. You'll always get the best person for the job. If you're a Londoner you should never be stranded. You should get to happily ever after, faster. You should be using Gett Home.

Mini Fairytale
Loyal Gett Home users will receive a small fairytale book through the post as soon as they reach a certain point threshold.
The fairytales will follow the plot of many of the traditional tales. Unlike the traditional tales, they will conclude quickly as the characters will be illustrated using Gett, therefore avoiding the big problem entirely.
In the inside cover will also be a keyring with a QR code that gives them the power to use their profile without needing their phone.
To build on the concept of Gett Home, Gett could partner up with late-night venues and give figures of authority (like security guards) yellow high-vis jackets that push the brand.

These people can hand-out Vouch Cards that account for a person on behalf of their organisation.