The purpose of the campaign was to raise awareness amongst European citizens from 6 of the largest EU donor markets, about the scale and impact of food aid being delivered to Ethiopian people in drought-stricken regions through a partnership between EU Humanitarian Aid and the World Food Programme in partnership with the EU. The brief was to make people in Europe aware of how the EU has enabled the World Food Programme to defeat hunger at a critical time for Ethiopia, and to show how the right partnerships and interventions can achieve more than simply saving lives: they can fuel futures, feed dreams, and sustain livelihoods.
Companies
World Food Programme
- Social Enterprise
