What We Value campaign on 12 European markets

  • Kata Spychala
  • George Goldsack

whatwevalue.telekom.com The platform uses connected technology to amplify the impact young people want to have on the world around them. It hosts nearly 100 diverse projects from 12 different countries. The campaign also aims to flip the NFT narrative and transform it from something you buy for personal gain in a virtual world, into something you earn for collective gain in the real world. The digitally focused campaign also includes bespoke international activity across Gen Z platforms including Instagram, Twitch, Snapchat, Spotify and TikTok. Campaign by Saatchi & Saatchi London

THE PROCESS
– cross-agencies team effort (DE and UK) and close collab with the client, regular stakeholder updates
– strategic research (together with Saatchi&Saatchi London)
– concept testing with simple wireframes
– user journeys’ mapping
– UX/UI design (together with UI designers Sena Verdi and Rachel Nichols)
– prototyping in Figma and XD
– testing in UX Playbook, evaluating and presenting the results
THE SOLUTION
– mobile web application that serves as a central spot for the campaign and highlights Gen Z activism
– info and registration for the organisations led by young people (18-30 years old)
– website visitors voting for their favourite organisations enabling customised support (financial, organisational, mentoring, etc.) from DT
– community experience, such as live talks with inspiring young volunteer leaders on the #whatwevalue Discord channel
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