UX strategist and designer helping various businesses on their way towards better services for the people they dearly care about. I specialise in UX solutions and digital product concepts for software engineering, public sector and culture. I enjoy the exploration of human needs and approaching them with relevant and meaningful experiences. As a patient and focused researcher, I work closely with stakeholders and data to ask the right questions and find the best answers. In recent years, I became influenced by design strategy methods and discovered a great passion for business. Staying true to my values, I like to choose projects which are meaningful for the environment and society.
Working remotely 🔜 in London
Projects
- What We Value campaign on 12 European marketswhatwevalue.telekom.com The platform uses connected technology to amplify the impact young people want to have on the world around them. It hosts nearly 100 diverse projects from 12 different countries. The campaign also aims to flip the NFT narrative and transform it from something you buy for personal gain in a virtual world, into something you earn for collective gain in the real world. The digitally focused campaign also includes bespoke international activity across Gen Z platforms includ
- Sophia tool for B2B – knowledge management with data science and MLE.ON B2B sales team in Germany needed to improve their information storage about potential customers and project partners. Each team member had their own way of doing it which made sharing information and status between colleagues very hard. Sophia tool not only makes the everyday work of B2B team more enjoyable, structured and efficient. It also allows to make well informed strategic decisions and provides in-depth look into the leads. All powered by data scraping and clear design.
Work history
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UX StrategistUniper
 - Düsseldorf, GermanyFreelance
Development of UX strategy for a carbon accounting product:
persona and target group refinement, B2B interviews guideline, setting up
a partnership with a B2B testing agency, support of communication strategy
Experience LeadPublicis Sapient
 - Cologne, GermanyFreelance
Experience Lead at Publicis Sapient for Deutsche Telekom AG
Mobile web app for the What We Value campaign supporting young activists in 12 European markets. In this role, I was partnering with the Experience Director and Development Team at Publicis Sapient and Creative Team at Saatchi & Saatchi London.
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Skills
- UX Concepts
- UX Consultancy
- UX Strategy
- UX Design
- Digital Concepts
- Digital Storytelling
- Team Leadership
- Creative Leadership
- User-centered Design
- Experience Strategy