What will Christmas cost you?

I felt compelled to investigate and expose the financial pressure that Christmas puts on low-income families in the UK. 30% of the UK will end up in debt as a result of Christmas, yet, the nation's favourite and most memorable ads stem from retail giants such as John Lewis, Sainsbury's and Harvey Nichols. Through a series of short animated proposal films for The Money Advice Service, my aim was to encourage those who are most financially vulnerable to seek financial advice/support.