How did the goddess Chang’e end up on the moon? Hint: yuè (moon) and yuè (a Chinese province) are pronounced the same. This is what3words version of the classic Chinese story to demonstrate why a what3words address is always more accurate for navigation. Boxes of mooncakes and a film were created to wish what3words friends and partners in China a very happy Mid-Autumn Festival and every happiness and success for the year ahead. This project was concepted, designed, written, animated and produced by what3words. (Talented bunch.)