WhatToWear? Promotional Campaign Plan

The WhatToWear? digital personal styling application is now supported by a full promotional campaign plan. Targeting the digitally engaged female millennial, the promotional campaign predominantly takes place online. The campaign includes a brand website to inform the consumer on the benefits of the app, a hypothetical social media campaign which features micro-influencer collaborations and a hashtag challenge to gain a strong digital presence, and a hypothetical out of home advertising campaign to raise brand awareness. Below are some images of my work; you can view my full design process and research journal and the WhatToWear? brand website by clicking the links below.