Hi, I'm Phoebe!
I have recently completed 4 years studying BA (Hons) Fashion Promotion at Manchester Metropolitan University, including a 12-month industrial placement at Boohoo Group PLC as part of an optional sandwich year.
I am currently looking for graduate opportunities in or around Manchester, mainly focusing on digital marketing.
Projects
- WhatToWear? Promotional Campaign PlanThe WhatToWear? digital personal styling application is now supported by a full promotional campaign plan. Targeting the digitally engaged female millennial, the promotional campaign predominantly takes place online. The campaign includes a brand website to inform the consumer on the benefits of the app, a hypothetical social media campaign which features micro-influencer collaborations and a hashtag challenge to gain a strong digital presence, and a hypothetical out of home advertising campai
- WhatToWear? Digital Personal Styling AppWhatToWear? is a digital personal styling application service that relies on artificial intelligence to provide a hyper-personalised experience for the tech-savvy female millennial demographic. The idea stemmed from personal experiences of being a personal stylist where I experienced first-hand the negative connotations that come with these services. I designed an application to fill the gap in the market for the same exclusive experience that you receive in a styling session, but from the comfo
Work history
CRM Email Marketing Internboohoo.com
- Manchester, United KingdomInternship
- Assisting executives in owning all European markets (including UK)
- Researching & planning relevant content for each market based on current trends, previous year's performances, significant key dates etc.
- Briefing emails into the creative team- copy writing and product selection
- Working with ESP Responsys daily to build & proof emails and run market counts
- Planning & raising promotional codes for email exclusives
- Basic weekly reporting on email performance within my core markets, focusing on sessions, CTR, conversion rates, open rates and revenue
- Adapting to last minute changes & taking on additional jobs that come with boohoo's UK market
- Building strong rapports with international managers; communicating weekly to agree on content, receive translations and gain sign-off and schedule permission
- Assisting with the planning and implementation of DoW (Day of Week) testing in Germany and assisting to report results back to the German manager and executives
M
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Studio AssistantMissguided
- Manchester, United KingdomFreelance
- Working with industrial e-commerce platform Magento regularly to create ‘shop the look’ outfits which were featured with every product on site
- Assisting the studio team with day-to- day tasks such as organising and preparing for photoshoots
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Skills
- Digital Marketing
- CRM
- Adobe Photoshop
- Adobe Indesign
- Logo Design
- Branding
- Adobe XD
- Copywriting
- Adobe Illustrator
- Fashion Promotion
Education
BA(Hons) Fashion PromotionManchester Metropolitan University
Manchester, United Kingdom
Manchester Fashion Institute (formerly known as Hollings Faculty)
Final year: grade not yet received. Predicted to receive First Class
Modules in: Visual Practice 1 - grade: 75%, Visual Practice 2 - grade: 95% and Fashion Cultures 3 - grade: not yet received
Previous modules: Global Fashion Cultures, Fashion Industry, Communications, Operations, Creative Fashion Direction, and Digital Promotion